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SEPTEMBAR - OKTOBAR 2022
This issue of Ekonomika preduzeća starts with two forward-thinking articles in the Marketing section. A duo of authors, A. Đorđević and A. Miladinović, observed the influence of four brand dimensions, brand trust, brand awareness, expected quality and meaning, and customer brand loyalty, on the customer value creation.
PREUZMITE KOMPLETNO IZDANJE (PDF)

The results of their empirical research revealed that brand awareness and customer brand loyalty far more contributed to value creation than the other two dimensions, which is something that should be considered when devising a branding strategy. In the second paper in this section, A. Zekavica presented a comprehensive research aimed at isolating the factors that shape the lifestyle of Generation Z and estimating their impact on the inclination of its members toward the online shopping experience. The author outlined several interesting points that could be quite useful to the marketers who tend to think wisely about the future.

The first paper in the Management section, written by N. Krstić and M. Gajić, deals with a hot topic in human resource management, the effectiveness of virtual teams. More specifically, they investigated the effects of trust factors (individual, institutional and cognitive) and knowledge sharing on the success of virtual teams. The correlation-regression study has shown that all dimensions of trust largely affected the effectiveness of virtual teams, while the impact of knowledge sharing was rather insignificant. Within the same section, a group of authors, including M. Nedeljković Knežević, S. Kovačić, S. Nedeljković and M. Mijatov, explored the effects of job position on the relationship between personality traits and job satisfaction. According to their findings, the employees’ job position significantly determines the relationship between personality dimensions, such as neuroticism, conscientiousness and openness to new experiences, and different facets of job satisfaction.

In the Logistics section, a trio of authors, S. Aćimović, V. Mijušković and F. Bugarčić, examined the role of logistics system in improving the performance of companies in different industries. The research conducted on the relevant sample of 298 companies in the Republic of Serbia has shown that the “soft” dimensions of logistics (logistics services and custom procedures) turned out to have a greater impact on business success than the “hard” ones (physical infrastructure). Nevertheless, in order to raise the quality of overall business environment, policy makers must pay attention to the development of all logistics components.

In the first paper in the Finance section, A. Lekpek analyzed the several aspects of cryptocurrencies and their potential for becoming a viable alternative to traditional currencies. Despite the flourishing opportunities offered by the cryptocurrency market, there is still a lot to be done to address obvious shortcomings of the cryptocurrency system and enable it to compete with traditional currencies. The second paper in this section, written by S. Drljača Kanazir, is dedicated to the assessment of the impact of macroeconomic determinants on loan default rate in Serbia’s banking sector. The findings of her research indicate that the exposure to systemic risk increases with the increase in the size of borrowers. Also, the SMEs segment proved far more resistant to the influence of macroeconomic factors and might be looked at as a generator of the financial stability of an economy.

The COVID-19 crisis has caused the sharpest decline in the tourism sector around the world, so the crisis management has come to the fore. In the Tourism section, S. Milićević, Ž. Krejić and N. Đorđević evaluated the crisis management measures that were undertaken in high-category hotels in Serbia during the different stages of the COVID-19 pandemic. The authors provide some valuable recommendations that could help hotel managers to navigate safely through various crises.

 
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